FP7McCann MENAT doubles down on its growth ambition with the appointment of Samantha Stuart-Palmer as Chief Growth Officer.

With over two decades of experience in the advertising industry, Samantha Stuart-Palmer brings a wealth of expertise spanning various geographies. She has worked at prominent agencies such as Impact BBDO, TBWA\Raad, and FCB New Zealand. In her previous roles, she has held positions in office and regional leadership, demonstrating a proven track record in areas of growth and talent development. Palmer assumes this role after bidding farewell to a decade-long journey at Impact BBDO Dubai, where she previously served in the same capacity as she does now.

Tarek Miknas, FP7McCann MENAT CEO describes her new role as follows, “Samantha will spearhead the design and execution of strategic growth objectives for FP7McCann MENAT. Her responsibilities include the development of innovative business strategies with tailored and considered growth plans for each market within the region. The primary focus will be on refining tools,  enhancing the go-to-market approach, and securing successful pitches and victories.”

Samantha shares her excitement about joining the group, “This is a newly created role for the network which I believe is a clear demonstration of their commitment to matching the growth ambition of the region. I’m looking forward to working closely with Tarek to make game-changing moves in our network that will add value to our clients, both current and prospective. I believe 2024 is going to be a strong year.”