Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends languages and cultures” and captures the “story of people and food”.

Now, for a logo that claims to transcend languages and cultures, it seems to have created some confusion in the very market where it originally launched, India.

Zomato’s new logo looks like the outcome of a breakup.

— scaryhairyman (@scaryhairyman) October 21, 2014

@Zomato ‘s new logo is either A fork stabbed heart or heart showing it’s middle finger! #Really #branding

— Hiran Venugopalan (@hfactor) October 21, 2014

Some have accused it of bearing similarities to other logos:

Zomato new logo inspiration… Maybe

— Mr. Shri (@MrShri) October 22, 2014

Clearly @Zomato ripped of @FoodeesIndia‘s logo.

— Michelle (@LilMissIssues) October 21, 2014

Here’s the Foodees India logo – an all day delivery restaurant and catering service in India:

It’s not all bad though:

While @Zomato‘s new logo is cute, it does look a bit like someone stabbed a heart with a fork.

— Naggy Moodles (@mooodles) October 21, 2014

A fork piercing a heart? Love Zomato too much to care. RT @Zomato: Meet our new logo http://t.co/aW1EA43lIF #ZomatoHeart

— Aradhita Basu (@arajourney) October 21, 2014

I love the @Zomato logo but I think the explanation behind it is faf. It’s more of ‘Eat your heart out’ than what they’re claiming.

— Foram Divrania (@cluelessforam) October 21, 2014

And then there were some:

The New @Zomato Logo looks perfect ?

— PrithviRaj (@Prithvirules) October 21, 2014

Love the new Zomato logo.

— Harpreet Singh (@Harry_Jerry) October 21, 2014