After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East.

The media communications duties span all strategic planning, media buying, digital optimization, e-commerce development and customer engagement and is effective 1 January, 2018.

A spokesperson for Zenith confirmed the win.