FMCG giant Reckitt Benckiser has selected Zenith MENA to manage its digital media operations following a competitive, two-month pitch process. Reckitt Benckiser is a multinational consumer goods company and the region’s leading producer of health, hygiene and home products.

Effective immediately, the assignment spans all digital media services; the win will see the agency formulize end-to-end digital strategies to backed by its specialist divisions – performance marketing agency Performics and specialist branded content and experience division Newcast. Newcast identifies engagement opportunities – ranging from media partnerships to sports sponsorships, digital content platforms, ‘live’ ROI techniques, experiential marketing campaigns, radio promotions and product placements.

“Reckitt Benckiser Arabia are excited to be working with Zenith MENA as we embark on a journey to bring digital the heart of our consumer communication. With a sharp focus on ROI, we believe Zenith MENA to be the ideal partner to deliver on brand objectives,” explained in a statement Nikhilesh Kalra, marketing director of Reckitt Benckiser Arabia.

Firas El Zein, Zenith MENA CEO, also said: “We are proud to be joining forces with Reckitt Benckiser Arabia – a CPG powerhouse with a host of renowned, household brands. With its extensive product portfolio, Reckitt Benckiser is one of the fastest growing FMCG companies across the Middle East. In line with this, we look forward to combining our digital expertise to further enhance Reckitt Benckiser’s market share performance in the region, maximize its ROI and deliver ‘live’ brand experiences to consumers.”