Founded over 30 years ago, Infiniti has established itself as a premium automotive brand, with a take on modern Japanese luxury and a driver-centric approach. The Japanese inspirations can be felt through INFINITI’s minimalist design and thoughtful hospitality in customer service.

Infiniti's vision is to build luxury experiences for daring and unique individuals who pursue distinction in their lives, styles, and vehicles. The automaker’s commitment to creating modern Japanese sophistication transcends its vehicles, with the aim of building holistic experiences for customers.

Commenting on the agency appointment, Zeina El-Dana, Founder and CEO of Z7 Communications said, “Z7 Communications is evolving and expanding into new industries, that complement our existing portfolio. We are excited to apply our luxury expertise and know-how to such a loved brand as Infiniti in the Middle East, and we have some exciting plans in the pipeline, so stay tuned.”

Nadim Ghrayeb, General Manager – Marketing, PR & CX of Infiniti Middle East further added, “From a brand and product perspective, Infiniti is on the cusp of a new era of innovation and creativity. We were in search of a dynamic partner to help us bring this next chapter and very specific vision to life. During the pitch process, while the participating agencies delivered some excellent ideas and solutions, Z7 Communications stood out for its original point of view which best aligned with Infiniti’s vision. We are deeply enthusiastic about working together with Z7 Communications to take daring and progressive actions that set us apart.”