YouGov released its FMCG/CPG Rankings 2021 that identify the FMCG brands that enjoy the best brand health among residents in the UAE, Egypt, and KSA. 

The rankings are divided into six sub-categories: Personal Care, Homecare, Snacks, Beverages, Dairy, and Food Pantry. Each category features the top ten brands that have the best brand health among the residents of the country.

They are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of the net Impression, Quality, Value, Satisfaction, Recommend, and Reputation scores collected from a nationally representative sample between August 1, 2020 and July 31, 2021.

UAE highlights

• Dettol, Oreo, and Almarai are the FMCG brands that enjoy the best brand health among UAE residents.
• Dettol leads the rankings in Personal Care and Home Care category.
• Almarai had a strong year in terms of brand health, topping the rankings in three categories.
• Top 10 Rankings for Beverages prominently features homegrown brands.

Egypt highlights

• Dettol, Galaxy, Nescafe, and Juhayna are the FMCG brands that enjoy the best brand health among the residents of Egypt.
• Dettol is the leading brand in Personal Care & Home Care rankings.
• Four leading Middle Eastern brands feature in Egypt’s Top 10 for Beverages.

KSA highlights

• Dettol, Galaxy, Almarai, and Nadec top YouGov’s FMCG/CPG Rankings 2021 in KSA.
• Dettol tops the Personal Care & Home Care rankings.
• Homegrown brands feature prominently in the Dairy and Beverages categories.

The full rankings can be found here.