Ad tech company Yazle Media has announced the appointment of Jamie Atherton as the company's new Managing Director.

An industry veteran with a solid entrepreneurial, commercial, and operational track record within the global advertising sector, Atherton was previously CEO at Adfalcon and co-Founder at AdZouk, the region's first homegrown SSP. On top of being a tech SME expert, he has overseen multiple startups across the globe. Originally from the UK, Atherton has been living in the UAE since 2001.

Commenting on the appointment, Atherton said in a statement, "It's an absolute pleasure to be allowed to lead Yazle across its MENA expansion. With my 15 years of regional digital media experience, I'm confident in bringing positive change to the business at such a pivotal time."

Yazle's Founder Gaurav Aidasani added, "I am beyond excited to welcome Jamie to the Yazle family. I am confident his proven track record and extensive experience in building consumer affinity, coupled with a laser-focus on industry-leading practices, will drive and extend Yazle's upward trajectory and [that he will] become a leader within the global advertising market."

As Managing Director, Jamie will be responsible for Yazle's overall business and its expansion within the MENA region.