ProGlobal, has announced its appointment as the official communications partner for Xbox in the Middle East and North Africa (MENA). As the regional agency for Xbox, ProGlobal will harness its expertise and robust network of trusted partners, to drive impactful communications campaigns that foster deeper connections between Xbox and
its fanbase across MENA. Key markets will include UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Egypt, Tunisia, Algeria, and Morocco.

As Xbox continues to expand its footprint and engage with gamers across the region, ProGlobal takes on a pivotal role in crafting compelling storytelling, managing relations with media and content creators, and executing strategic campaigns to amplify its messaging and offerings.

“We’re absolutely thrilled to be entrusted and chosen as Xbox’s communications agency for the region, as it expands our decade-long partnership with Microsoft,” said Ali Sharif, Managing Director at ProGlobal.

“The region’s gaming landscape continues to thrive, and Xbox maintains a strong market presence with an incredible array of offerings for its fans. Building upon this success, we are eager to enhance the brand's presence, forge connections with the vibrant gaming community, and deliver unforgettable moments that leave a lasting impact.”