Market research company Global Web Index have released the latest edition of their GlobalWebIndex Generation reports. These reports are designed to examine the digital behaviors of a particular generation – showcasing trends over time as well as analyzing how the audiences. The latest report focuses on profiling the Gen Z audience and how elements such as tech and media, gaming and social media impact this generation.
An overview of Gen Z
- The Gen Z audience is generally labeled them as highly digitally engaged; using a variety of social media platforms, music/TV streaming services and gaming devices.
- While this is certainly the case, their attitudes and activities online are beginning to reflect the growing concerns they face regarding an uncertain future.
- Brands aren’t just marketing to an audience of colorful, tech-savvy trendsetters anymore – they’re dealing with vocal, informed users who want to change a world that’s rapidly changed them.