Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13.

As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to make a conversion.

So, DMS has collaborated with technology partners in the region, to enhance its targeting and insights capabilities resulting in “DMS Perform,” which consolidates DMS’ mix of data, research and measurement capabilities and enables a thorough evaluation of each stage of the user journey. This ensures that the right leads are being tracked across DMS’ inventory of premium digital platforms. With more data and targeting capabilities than ever before, DMS extends its ability to use valuable data to reach the right audience with more personalized messaging, driving those leads and conversions.

With brands shifting their focus to long-term growth plans and valuable new users, DMS Perform also offers an opportunity for brands to discover and use multiple products to maximize storytelling perspectives, whilst delivering on performance.

Speaking about the product, DMS’ chief operating officer Michel Malkoun said, “The addition of DMS Perform brings about a sense of completion to DMS’ vast portfolio, in terms of ensuring its effectiveness as a comprehensive, one-stop arsenal for brands. We are very excited about this launch, as DMS Perform delivers to the market everything which we stand for, most notably, providing premium leads across funnels from guaranteed, brand safe environments”.

Youmna Borghol, chief data officer at Choueiri Group adds, “With marketing professionals continuously striving to improve campaign performance and generate greater customer value, Data has become critical to building an effective performance strategy. At DMS, it all starts with our massive pool of audience data that enable brands to target in-market audiences with purchase intent and high-value prospects to maximize their ROI. Wherever the customer is in their journey, we know how to drive them toward a sale. Optimizing performance is in our DNA. Measurement has always been a central tenet of digital marketing but our ability to measure performance has evolved dramatically over the years. Through independent attribution solutions, we support our advertisers to uncover insights that will allow them to better allocate their advertising investment to improve marketing performance and grow their business”.