The ICCO World PR report is an annual report that presents the most comprehensive annual analysis of the global PR industry. This year's report was published in partnership with Provoke Media and Opinium. The results from the report are based on findings from an online survey conducted between August and September 2020. 268 PR professionals were surveyed from multiple regions to provide answers to the following questions –
Is there an opportunity for growth in the coming years?
The majority of respondents are optimistic about the growth of the industry in the coming years. With the boost in digital transformation, 32% of respondents are expecting a major investment in social media community management in 2021. The trend of strategic consulting is picking up globally and 41% of respondents expect the field to grow rapidly in the coming five years. Respondents believe that IT and technology (63%) and Healthcare (53%) are the two sectors that will experience massive growth in the coming five years