At the heart of the collaboration will be the launch of an exciting new program, The Effective CMO. The two organizations will work together to deliver tailored content to empower marketers with the skill sets and knowledge required to accelerate more effective and impactful marketing. 

Exclusive for members of The Marketing Society, The Effective CMO program will include:

• Quarterly releases of curated region-specific content to advance marketing effectiveness
• A program of joint events throughout the year at various locations around the world
• A three-part CMO to CEO podcast series later in 2023

Paul Coxhill, the CEO, of WARC, said, “WARC’s mission is to champion more effective marketing, and our partnership with The Marketing Society will provide a new and exciting way to help marketers get to grips with the ever-changing marketing landscape and be better equipped with the latest insights, best practices, case studies and data to drive a culture of effectiveness within their businesses.”

Sophie Devonshire CEO of The Marketing Society, also added, “I believe WARC is such a valuable resource for marketing professionals who want to stay ahead. The Marketing Society is committed to accelerating marketing leadership and helping our members grow, learn and flourish, so we are delighted to announce our knowledge partnership with WARC. I'm really looking forward to us working together to help our members make their marketing even more effective, through great stories of success, marketing intelligence, and insight.”

In addition, WARC will be an official partner of The Marketing Society Awards supporting the Effective & Impactful Strategy category. To launch the knowledge partnership, members of the society who sign-up for a WARC Strategy subscription will be entitled to three months of free access to either WARC Creative, WARC Media, or WARC Digital Commerce. 

WARC subscribers wishing to join The Marketing Society will benefit from a no-joining fee and will enjoy global network access, 120+ world-class events, members-only digital Coffeehouse, 12 exclusive members newsletters featuring curated content, members-only inspiring content library, access to The Marketing Society Awards entries, exclusive discounts on five leadership programs and 10% discount on CIM online training courses.