WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for MENA Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth.

Launched in 2017, this case study competition is free to enter and is open to agencies, brand owners, and specialists in any marketing discipline from across MENA. This year’s awards will be chaired by Lianne Braganza, Chief Marketing Officer, MEA, Cigna. Lianne is responsible for reinforcing Cigna’s customer-centric approach and market development through the conceptualization and execution of strategic marketing, targeted segmentation, digital initiatives, and health and wellness initiatives across the MEA region. 

Commenting on her upcoming chairing role, Lianne Braganza said, "The WARC Awards for MENA Strategy are a powerful means to give brands in the MENA region an opportunity to demonstrate how they're making a difference as they respond to the unique challenges they are facing." Chiara Manco, Commissioning Editor, Case Studies, WARC, says, “As brands look to adapt to the changing needs and behaviors of consumers, we are delighted to welcome our esteemed Jury Chair, Cigna’s Lianne Braganza, who will lead the judging process to shine a light on the best strategic thinking the region has to offer.” 

Lianne Braganza, Chief Marketing Officer, MEA, Cigna has been appointed as jury chair

The jury will award a Grand Prix, Gold, Silver, and Bronze accolades. With a straightforward process, entries can be submitted until 21 September 2022. More information about the Awards and how to enter is available on the official website.

The WARC Awards for MENA Strategy are part of a suite of WARC Awards, which also include the global WARC Awards for Effectiveness, and two other regional competitions – the newly launched WARC Awards for Effectiveness North America Edition and the WARC Awards for Asian Strategy.