Vuclip, the mobile video on demand service for emerging markets, announces a landmark partnership with Mazzika Group, a music production house in the Middle East.

Mazzika Group will work with Vuclip to extend their premium music library to growing mobile audiences across the Middle East region. Vuclip subscribers to have access to a selection of classic and latest hits from famed artists such as Abdel Halim Hafez, Farid Al Attrach, Mohamed Abdel Wahab, Amr Diab, Hesham Abbas, Tamer Hosni, Khaled Sleem, Amal Maher, Samo Zain, Loai, Tamer Ashour, and more.

“We are proud to announce this partnership with Mazzika Group as we continue to enrich our content catalog so Vuclip subscribers can enjoy their vast selection of the greatest and latest Arabic music from across this wide and varied region. We remain confident that this alliance marks the start of an exciting new journey of growth for both Mazzika and Vuclip,” says Arun Prakash, COO for Vuclip, in a press statement.

Vuclip’s premium service is accessible through consumer access points such as apps, mobile browsers or via mobile carrier services in the region.

Commenting on the partnership, Eng Hesham El Gazzar, Mazzika CEO says, “The music entertainment industry has witnessed a rapid evolution, with consumers steadily adopting new means of enjoying the latest music from their favorite artists directly on their mobile devices. This partnership with Vuclip is an essential step forward in our strategy to reach out to viewers across the region using the channels they most prefer and mobile VOD is the future. We look forward to achieving new successes together as we continue to bring viewers access to the best in Arabic music on the convenient, flexible and trusted platform that is Vuclip.”