UEFA Champions League Final (2019)

The UEFA Champions League is one of the most viewed sports tournaments in the world and in football after the FIFA World Cup. The most recent final, where Liverpool defeated Tottenham in a crushing 2-0 game, recorded a stunning 11.3 million viewership across digital and TV platforms, BT Sports in particular. The number defeats the viewership rates of BBC One and ITV1 combined. Two wins in one night, you don’t see that very often.

This article is published in Communicate’s December edition.