TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched last July to empower small and mid-size businesses throughout the Middle East region.

Campaign structure

For starters, here is how TikTok’s Ad Manager organizes campaigns and assets on the platform.

TikTok Creative Tools

This suite of creative tools, including video templates, smart videos, smart video soundtracks, and TikTok Ad Studio App, allows marketeers to more easily and efficiently produce creatives.

TikTok Pixels

This HTML code snippet helps advertisers measure advertising effectiveness by tracking people’s actions on their website.