Following a comprehensive review process, Unilever has tripled the remit of Duba-based digital marketing agency, Traffic, by adding three hair care and three skincare brands.

From mid-2013 Traffic has managed the digital business of Unilever’s homecare brands including OMO, Comfort, Jif, Domestos and Lux Sunlight. From January 1, 2016, the hair care brands Tresemme, Sunsilk and Clear plus the skincare range of Ponds, Vaseline and Fair & Lovely have also been added to Traffic’s portfolio

Unilever marketing director, Sabeen Fazli, says in a press statement: “Over 18 months Traffic produced some outstanding digital work for our Homecare team. When we made the decision to revamp our agency structure there was a need for a specialist digital agency which we could trust and who had delivered, Traffic was an easy choice and we’re delighted to be working with them”.

Dominic Gothard, CEO of Traffic, adds: “Unilever has been part of my life for 28 years which makes them much more than a client. We feel very passionately about their business and ensuring their brands and wonderful products become market leaders. I’m thrilled Traffic have been tasked with helping to achieve this and we will do everything we can to help make that happen.”