Tony Bourached. Source: Mindshare World

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the UK before he joined Mindshare Saudi Arabia in 2010 as Head of Digital. During his time in Saudi Arabia, he was tasked to establish the first fully dedicated digital department within a media agency.

“I am delighted of Tony’s appointment, having worked with him closely over the past few years, I am confident that he is the leader that Mindshare MENA needs in this ever-changing media and market landscape. He embodies the adaptive mindset that defines Mindshare, coupled with his outstanding digital and MENA market knowledge,” wrote Ravi Rao CEO, GroupM MENA in an email to the press.

Throughout his career, Bourached has worked on a multitude of client portfolios ranging from telecommunications/technology to FMCG, banking and automotive. In 2015, he was promoted to lead Mindshare MENA’s Digital offering, “where he successfully helped the agency’s clients to embark on their digital transformation journey and has built a strong, dedicated team of specialists across GCC, Levant and North Africa,” wrote Rao in the email.