Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed 58 percent revenue growth in 2017. It also won 11 new clients the previous year.

Now, it has been re-appointed by Middle East asset manager Emirates NBD Asset Management, the wholly owned subsidiary of Emirates NBD Bank, and ENBD REIT, the Nasdaq Dubai-listed Shari’a compliant real estate investment trust managed by Emirates NBD Asset Management.

The consultancy will continue to provide a range of communications services, including content creation; proactive and reactive press office and media management; sourcing, negotiating and supporting relevant events and industry platforms; and driving strategic PR collaborations such as industry workshops and white papers for Emirates NBD Asset Management.

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It will also continue to lead on all aspects of the business’ financial and corporate communications, as well as providing direct support to its Investor Relations function, for ENBD REIT.

Commenting on the reason for choosing Instinctif Partners, Salman Bajwa, senior executive officer at Emirates NBD Asset Management, says in a statement, “Our own portfolio management team are recognized in the market for their expertise and track record – in much the same way that Instinctif Partners are recognized for theirs – and we believe this to be among the most important drivers for the success of our work together.”

Anthony Taylor, head of real estate at Emirates NBD Asset Management, adds: “We have a well-established and successful relationship with Instinctif Partners, that has seen them support us since inception, throughout the course of our IPO in 2017, and now as a publicly traded company. The Instinctif team have proved themselves to be dynamic, versatile and professional in supporting our Investor Relations function and leading on our corporate and financial communications strategy. Their experience and dedication has enabled ENBD REIT to adhere to international standards of best practice in its communication with the market, and has thereby seen us establish a positive profile among our stakeholders.”

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Speaking on behalf of the consultancy, Samantha Bartel, managing partner of Instinctif Partners Middle East, says, “Emirates NBD Asset Management and ENBD REIT are two of Instinctif Partners Middle East’s most valued clients, and the success of our work with them is a clear reflection of where our greatest strengths lie. Both businesses have strong and positive reputations in their sectors, and both are perfectly suited to our own areas of expertise – particularly in financial services and capital markets.”