Founded and led by Raffoul Mattar, a media veteran with over two decades of regional experience in the advertising industry, The Media Connector is the first self-service media buying platform enabling advertisers to have direct access to digital OOH screens across the UAE and soon GCC and to plan and book their campaigns in 5 easy steps, using one platform. With an advanced audience-specific programmatic, advertisers can select their audience targeting enabling them to select the best network to optimize their reach and tailor their messages to the right target audience.

“The Media Connector fills existing market gaps to simplify DOOH planning and buying, making it easier and faster for marketers,” says Raffoul Mattar, “We built our solution by closely listening to our potential clientele and understanding their expectations with our product, in order for them to reach wider audiences and drive business results.”

Amplifying its unique positioning, The Media Connector partners with Blis – the global leader in real-world intelligence – to execute platform-based omnichannel advertising. The partnership allows advertisers to have in-depth audience insights about the profile of consumers exposed to their outdoor ads. The marketers will be supported with an omnichannel approach and enabled to retarget online to their OOH Ad, in addition to measuring uplift in brand and footfall KPIs.

Under Mattar’s leadership, The Media Connector is rapidly expanding its footprint in the UAE, servicing approximately 500 DOOH screens across key strategic locations and iconic storefronts, that vary from in-store, in malls, and outdoors, to destinations. Advertisers can now benefit from flexible campaign scheduling, a seamless and speedy screen-renting process, and customized advertising at different locations of choice.