Gamned! MEA, a subsidiary of Gamned! Group founded in 2009 is a programmatic digital advertising company part of TF1 Group. The platform addresses all media challenges on desktop and mobile from clients’ loyalty to new clients’ acquisition. It combines human expertise and cutting-edge technology to offer multichannel programmatic campaigns to both advertisers and agencies. Its latest launch – a digital advertising glossary aims to facilitate the marketing understanding of jargon and acronyms used in the industry today.

It will facilitate the learning and increase the knowledge of clients, prospects, and partners, as well as other advertisers, agencies, and publishers, whether they are beginners or experienced on the subject.

Managing Director for MEA at Gamned, Yves-Michel Gabay tells us “The digital advertising world is constantly changing, and one can find new words expressions or acronyms appearing every week. Nobody was speaking about NFTs, or the Metaverse a few months ago. There was a need to constantly update the knowledge of our clients, prospects, and partners. Launching it during the holy month of Ramadan could be an opportunity to reach the ad regional world when the work pace is slowing a bit.”

The glossary will help advertisers by providing them with a better understanding of the overall ecosystem and facilitating dialogue they have with fellow specialists in the digital world who are struggling to adapt to the language.

“There still is a need for basic education in the market, even if those practicing digital advertising are improving, the pace of the new technologies will not slow down, and if you don’t keep up, you can be easily disconnected from new trends. And for many this glossary can help with clear definitions of words they are hearing several times without any knowledge of their meaning or just to be able to better differentiate between two notions which might sound familiar but are actually very different,” concluded Gabay.