TBWA\RAAD has announced the promotion of Alex Pineda to the role of Executive Creative Director, as the agency continues to grow its creative unit. 

Pineda, who has been part of the company for more than seven years and previously held the role of Creative Director, will be co-leading the agency’s creative workforce and output with Executive Creative Director Jim Robbins, appointed earlier this year. 

Born in Bogotá, Colombia, Alex Pineda holds a master’s degree in Creativity and Strategic Management of Advertising from the European Institute of Design in Barcelona and a certificate in Advertising Management and Graphic Design from the Jorge Tadeo Lozano University of Bogotá, Colombia. His work has been recognized at major global advertising awards competitions, including the Cannes Lions Festival of Creativity, D&AD Awards, One Show, Clio, Dubai Lynx, London International Awards, New York Festivals, and many others. 

Walid Kanaan, Chief Creative Officer at TBWA\RAAD said: “I am extremely proud to witness the elevation of our talent. During the past year, Alex has produced amazing, awarded work and has been a great team builder. I look up to his energy and determination and congratulate him on his much-deserved promotion.” 

“I am very honored by this promotion,” said Pineda. “I would like to thank Walid Kanaan and the entire team at TBWA\RAAD for their trust, their continuous support, and their unconditional motivation which lifted me up to reach new career heights. I am looking forward to additional achievements for the agency in partnership with the great creatives that surround me.”