TBWA\RAAD today announced the appointment of Joe Lahham as its Managing Director, effective immediately. Joe will be leading the Dubai operations of the agency and will continue to report to Reda Raad, Group Chief Executive Officer of TBWA\RAAD.

He has over 16 years’ experience working on multi disciplinary assignments in the MENA region and Europe. During the course of his career, Joe has accumulated knowledge in integrated communication, strategy, marketing, digital, innovation and was involved in launching two major telecom operators in the region (du, VIVA) as well as three start up offices.

Joe first joined TBWA\RAAD in 2013 as a Group Account Director and has steadily climbed the career ladder ever since. Prior to that, he worked with Wieden+Kennedy Amsterdam and Dubai as a Regional Account Director on GE MENAT, as well as GREY and Leo Burnett.

Reda Raad, Group CEO at TBWA\RAAD said: “TBWA has an established strategy of growing and elevating talent from within. Throughout the years, Joe has proven unrivalled commitment and dedication to our clients and their brands, in addition to great leadership that did not shadow his generous team spirit.”

Commenting on his appointment, Lahham said: “I am thrilled to take on this new role and looking forward to exploring new opportunities while continuing to deliver disruptive work that drives exponential business growth for our clients and their brands”.