Bruce Clay will be responsible for the development and delivery of the brand’s social media creative strategy, with the goal of further enhancing Talabat’s visibility, engagement, and reach in the UAE through digital platforms.

“We are proud to bring a regional industry leader such as Talabat onboard as a partner”, said Neal Patel, CEO of Bruce Clay MENA. “It is a really exciting time for the industry as the online food delivery space continues to grow and as Talabat leads the way, changing the way we order food and groceries, and introducing new services and concepts into the market. We look forward to working together with the team and making Talabat UAE one of the most engaging brands across social channels.”

Gulnar Farooq, Director of Marketing for Talabat UAE also commented on the appointment, “The UAE has one of the world’s highest internet penetration rates, and as usage of social media channels increases, so does our customers' interaction through them. As a tech company, it is in this space that we can truly build a deeper bond with the communities we serve outside of the app.”

“We selected Bruce Clay for the creativity, boldness, and quality they have shown through their work; with their support, we aim to further strengthen our brand’s presence in the UAE by continuing to deliver content with purpose and creating impact as industry leaders with a wide reach,” added Farooq.

As part of this partnership, Talabat will be able to take advantage of Bruce Clay MENA’s diverse portfolio of creative talent and partnerships to explore new opportunities and drive new trends on social media. Bruce Clay MENA has vast experience in the food, Quick Service Restaurant (QSR), and delivery sectors, having worked with major food chains such as McDonald's.