Represented by Shamel Food Company, Subway has selected Magna Global to build its communication strategy and execute its restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom.

This selection comes just six months after Magna opened its Riyadh office, and reflects the agency’s expertise in communication strategies, digital content management, and advertising campaign development.

Mohsen Adeeb, CEO of Shamel Food Company, says in a statement: “Magna will support us to better communicate with our customers, build a communication strategy and execute promotional campaigns that will further support our company vision and strengthen our mission to provide high-quality fresh and nutritious meals, customized as per the choice and liking of our customers, across all our branches in the Kingdom.”

Bassem Massoud, Magna’s regional managing director, adds: “SUBWAY is one of our global clients and we have an excellent relationship with this prestigious brand. Through our offices in the region, we have been a part of many success stories and to be selected today to be SUBWAY’s preferred agency in Saudi Arabia reflects the confidence and the importance of the services that we provide to all our customers who represent major international companies from various sectors.”