DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social.

Effective April 10, the appointment followed a competitive pitch process.

Alex Saber, Chairman, Publicis Middle East says In a statement, “This is a very prestigious win for us. It is a testimony to our passion and to our new structure that is aligned to deliver only the best to our clients and our partners. Dubai Corporation for Tourism & Commerce Marketing’s plays a vital role in the growth of the UAE economy, and we are delighted to be their strategic media partner, committed to their growth and success.”