Co-founded by social media specialists, Annie Meikle and Iona Al Suwaidi, the Owner and Founder of Aurora Communications, The Social Shop by Aurora is a social media agency covering content creation; community management; influencer outreach; reporting and analytics; training and strategy.

Long time Dubai residents, Meikle and Al Suwaidi both come from large agency backgrounds, having worked with clients such as IBM, Coca-Cola, PNG, Unilever, Reebok and Hilton Hotel Group, but found that clients’ needs often got lost in the shuffle at the bigger agencies. The Social Shop by Aurora was formed, in part, to better serve clients by offering a nimble, quick and adaptable service.

“I saw a gap in the market for a quality, cost-effective social media offering based on solid storytelling and backed up by analytics. We offer a comprehensive social listening service and training solutions, which also set us apart from our competitors,” says Meikle, in a statement.

“It’s essential for companies and brands to have a digital and social presence, especially as consumers increasingly interact with brands solely in the social space. We wanted to provide a way for brands to comfortably create reach in the social space, and guide them through the process,” adds Al Suwaidi.