Shamal Communications, a boutique public relations consultancy based in Dubai, has joined Enterie, a leading international PR network dedicated to highlighting tech-savvy and innovative brands across the globe.

The Enterie network was established in 2017 and is connected to a group of technical PR agencies in Europe, the US, Asia, and the MENA region. Through its partnership with Shamal Communications, the network aims to be able to enhance its network in the MENA region, which will be mutually beneficial for both parties.

Michal Rakowski, the Chief Network Officer at Enterie, said, “We believe in a very localized and tailored approach to brand communication. With a strong English and Arabic media presence and excellent knowledge and connections in the region, Shamal Communications provides the necessary expertise for our members who have clients looking to enter the dynamic GCC region.

“Digital transformation in the Middle East has progressed rapidly and has seen the adoption of new technology accelerated because of the pandemic. With the support of Shamal, we believe our global network of clients at the cutting edge of innovation will be ideally placed to support the growth of this sector in the region. We have been looking for a partner in the GCC to support our clients for some time; we have now found the perfect fit with Shamal,” added Rakowski.

The agency has an extensive client portfolio across hospitality and tourism, real estate, healthcare, facilities management, retail, energy, and sustainability sectors.  

Nathalie Visele, Director at Shamal Communications, said, “We look forward to working with colleagues from around the network. Enterie’s global reach provides our clients with an excellent opportunity to improve awareness in key overseas markets. In addition, having access to some of the leading technology agencies from around the world will allow us to keep abreast of the latest market trends and the impact this is having on the sector.”

According to Strategy&, part of the PwC network, GCC countries have recorded strong digital sector growth over the last decade and now can move from being digital adopters to becoming disrupters, hosting powerful local companies, institutions, and talent. Furthermore, the consulting company also revealed the move from adopter to disruptor could add US$138 billion to regional GDP.

“There is a fantastic opportunity in the GCC tech sphere, and Shamal’s understanding of the market will be vital to our client’s success. In addition, their knowledge of a range of other sectors will be a valuable addition to our network, particularly with marquee launches and events taking place in the coming months and years,” concluded Rakowski.