Publicis Groupe ME&T  announced that Samer Shoueiry has stepped down from his position as Chief Digital Officer at Publicis Communications ME to commence the next chapter of his career.

Shoueiry joined Leo Burnett Beirut in 2011 with more than two decades of professional and academic experience across business, design, and innovation. He served as the Regional Digital Director of Innovation and Strategy, followed by Executive Head of Digital and Social Marketing. Subsequently, he took on responsibility as CEO of Publicis Communications UAE before reassuming his role as Chief Digital Officer to strengthen the group’s digital transformation and accelerate data-driven creativity.

Bassel Kakish, CEO at Publicis Groupe, ME&T said in a statement, “I would like to thank Samer for his time at Publicis Groupe. He has played a central role in the digital transformation of agency and client experiences. His efforts to align the group’s business transformation and innovation have strongly contributed to the robust digital foundation we have today. On behalf of everyone, I wish him the best of luck in future endeavors.”

At Publicis Communications ME, Shoueiry had regional remit across Leo Burnett, Saatchi & Saatchi, Publicis, and all the group’s agencies, where he oversaw the development and integration of offices and capabilities in ME. He also founded and championed the Social Content Lab and cultivated native digital design thinking to generate ground-breaking brand experiences.

He said, “Publicis has embedded digital at the heart of everything we do, and I would like to thank the agency for giving me the opportunity to expand and scale its digital transformation agenda. It has been a privilege to be part of the company for over a decade and work towards building more synergies between the group’s strategies, and to further develop opportunities with clients across the region. I have great faith in Publicis and its innovative technology, and more so in the incredible talent, professionalism, and dedication of my colleagues, which I trust will continue to propel the group to even further success.”