Saffron Media Works has announced the launch of their new magazine, Saffron – The Society Insider. Its intention, upon conception, was to create a publication that was “Made in Dubai. Made for Dubai”. It claims this magazine celebrates all that is fantastic about the Middle East right from the people to the cuisine and the growth.

Saffron Media Works claims its target audience for Saffron – The Society Insider is the South Asian and Arab woman. The publication will be available on magazine stands starting May 1, 2015.

Commenting on the launch, Madhu Arora, managing director and publisher Saffron Media Works says, “We are extremely thrilled to be launching the Saffron Magazine, this has been playing on our minds for quite some time and we are very pleased to bring forth a magazine that truly celebrates the spirit of Dubai to our readers.”