Left to Right: Dany Namaan, Dana Tahir and James Wright

The launch of Red Impact comes as demand continues to increase for global approaches to purpose-driven strategic communications, allowing for a more integrated approach by bringing together a team of specialists from across the agency’s micro-network. Building on Red Havas and Havas Group’s long history of exploring cause and purpose in their thought leadership materials, Red Impact responds to the need to assist new and existing clients in their quest to make a positive difference in the world.

Commenting on the launch of the ESG initiative, James Wright, Global CEO at Red Havas and the Global Chairman for Havas PR Global Collective said, “If you are tackling a challenge that will help improve our world and need help decoding the cause landscape, Red Havas is proud to be known as the go-to agency. Our work in this space continues to expand in terms of the number of briefs we receive and the increasing number of clients that need strategic counsel and assistance with tackling these issues from a global standpoint. Formalizing Red Impact across markets allows us to be more integrated about how we help our clients make a positive difference in the world. Are we preoccupied with purpose? Yes. We believe it’s at the heart of any truly great business."

“In the Middle East, the launch of Red Impact reflects our commitment to align with the GCC’s target of becoming net zero. Across the Havas Village, our work in purpose-driven communications underlines the need to create relatable and engaging content that can enable brands to build powerful connections with their audiences as they look to leave their mark on the world. This is not about delivering purpose for purpose’s sake. It is about understanding that making a meaningful difference to people, brands and business is about being values-driven, with the ultimate goal of inspiring real impact that has the power to shift cultural mindsets, attitudes, and behavior,”  said Dany Naaman CEO, Havas Middle East

Dana Tahir, General Manager, Red Havas Middle East further added, “Since our rebranding as Red Havas last year, we have become increasingly attuned to a growing demand by clients for purpose- and ESG-driven communications. The launch of Red Impact offers our clients a unique opportunity to explore how they can tackle global challenges in the race towards a more sustainable, low-carbon future. As more brands look to make a meaningful difference, we look forward to supporting them in their journeys to defining their corporate purpose.”

In recent months, Red Havas announced new strategic hires including Rishi Talwalker as Strategy & Growth Communications Director and Rusty Beukes as Creative Director. The recent appointments complement Red Havas’ move towards a merged media model, defined by the agency’s approach to blending traditional and digital publishing, content, social media, and data. Talwalker and Beukes’ expertise lies in driving meaningful brand campaigns through creative cultural storytelling to deliver impactful communications.