Rawaj International, a premiere boutique public relations and communications agency in the MENA region signed an agreement February 8 in Dubai for an exclusive strategic partnership with Sergat, a specialist communications agency for the tourism, hospitality, aviation and passenger transportation industries, to offer PR and communication services in Europe and Asia.

Rawaj International, was established in 2001 with its headquarters in Dubai, while Sergat was founded 28 years ago in 1987, in Barcelona, Spain.

The joint objective of Rawaj and Sergat is to lead specialist communications for the tourism, hospitality, aviation and visitor attractions industries in Europe, Asia and in the MENA region.

Lale Ansingh, founder and managing director of Rawaj International comments on the partnership in a press statement: “Rawaj International and Sergat are joining forces to extend their service reach across various borders. Merging the expertise of both parties will be a recipe for definite success. With this partnership we will be leveraging our market position to a new level”.

By its previous partnership with Mileage Communications Group in 2013, Sergat   expanded its presence in Asia with its headquarters in Singapore, and 15 offices in nine key markets around the continent. In its collaboration with Rawaj International, Marc Meister von Graffenried, founder and managing director of Sergat says, “The alliance and partnership between Sergat and Rawaj creates many synergies and benefits for the clients, both for regional ones as for international ones. Our vision is to position ourselves as the key specialist communications agencies for the tourism sector in UAE and Middle East as the region is rapidly developing with a strong projection for the future. Both parties understand leadership in quality terms, where we believe we can offer unique advantages and values to the interested companies”.