Ogilvy PR has named Rahul Titus as the first Global Head of Influence. 

In this new role for the agency, Titus will build on the existing momentum by scaling Ogilvy’s Influence capabilities across the global Ogilvy network. He will continue to expand the Influence footprint in partnership with the agency’s earned and social teams, and will work closely with other Ogilvy businesses to unlock new growth opportunities through Influence-enabled content and experiences. Titus will continue to have a strong base in the UK as he leads the Global team to drive Influence forward for clients, reporting to Ogilvy PR Global CEO, Julianna Richter.

“Rahul has been a driving force behind Ogilvy’s Influence offer – creating a differentiated point of view on how influencers and those partnering with them must play a responsible role in culture and society and developing new IP, including a unique B2B offering we are introducing now to our clients. Influence is a huge growth opportunity for Ogilvy, sitting at the intersections of our modern, creative communications capabilities. Rahul’s depth and expertise will help us quickly strengthen our unique offering globally, driving value for more clients and prospects in this rapidly changing landscape,” said Julianna Richter, Global CEO of Ogilvy PR, in a statement.

In the last five years, Titus and his team have launched the network’s inclusive influence initiative and unveiled Ogilvy UK’s recent commitment to combat the misuse of beauty and body editing across influencer content. Titus's vision and ambition to tackle diversity, inclusion, and belonging, and push for greater transparency around images being distorted and edited, has set industry standards and resulted in Ogilvy winning flagship new business, including Unilever and Mondelez. Their collective efforts have also garnered Ogilvy numerous industry awards and recognition, with Ogilvy becoming the most awarded agency by the Influencer Marketing Awards for the 4th year in a row.

“Influence at Ogilvy has grown from strength to strength over the last five years and I am incredibly proud and honored to be leading this next chapter in its evolution”, said Titus about his new appointment. “Influence, if done right, has the power to transform brands and drive real impact and I am excited to partner with our markets around the world to showcase our world-class award, winning practice to our clients.”