Posterscope MENA, Out-of-Home (OOH) communications agency network recently announced a new collaboration with global airport and airline data analytics firm, OAG. This partnership aims to provide Posterscope and its clients access to a wealth of travel data which will help better plan airport campaigns and more efficiently target passengers in the airport environment.

Abdallah Saab, General Manager Posterscope MENA, says in a statement to the press, “We are very excited to add this new data tool to our product portfolio. As the region’s first and only airport specialist, we will now have access to a huge wealth of data that will help us to continue delivering intelligent communications solutions to advertisers wishing to use Out-of-Home media in airports. Our analysis of this data will enable better planning of airport campaigns as well as live, accurate reporting.”

This big data provides excellent understanding of passenger trends and will allow for actionable insight and planning across three key data sets: Origin, Seasonality, Premium Passengers (or a combination of data sets).

The origin data set, for example, will provide better guidance on market selection to effectively reach target passengers by origin and guide advertisers on where to place budgets. By tracking origin and analyzing their Global travel behaviors Posterscope are able to better understand key departing, arriving and transfer hubs for that specific audience. Ultimately this will lead to greater cost efficiency for clients whose marketing dollars will be guided as to where and when to target the maximum amount of passengers.