The annual Pikasso d’Or Awards, a competition recognizing the best creative work in Out-of-Home, has resumed its activity to reward the best outdoor campaigns for the years 2021-2022.

Embodying creative excellence and producing breakthrough work in the Lebanese and Iraqi OOH industries, the honorees were celebrated during the 27th annual ceremony in Lebanon.

All winners were chosen by the Pikasso d’Or International Grand Jury of six major creative and advertising professionals, with Andrew Rawlins, an acknowledged expert in advertising, as President of the Jury appointed for this edition by Alain Weill, the Honorary President of the Pikasso d’Or. 

The jury also includes Samer Younes, Executive Creative Director at M&C Saatchi Lebanon; Sami Saab, Founder, CEO and Creative Director at Phenomena, Lebanon; Lea Salibi, Senior Creative Director at Leo Burnett Beirut; Eyad Hussein, Associate Creative Director at AdPro, Jordan; and Khalil Benbarkat, General Manager at UM, Algeria.

For this edition, 104 visuals were presented by 20 agencies and were selected according to the following categories: Best Use of Billboards; Best Use of Supersize; Best Use of Mall Advertising; and Best Use of Digital Out-of-Home.

Lebanon winners

AWARD

CLIENT

AGENCY

BILLBOARDS CATEGORY

Gold

MILTON

PIMO

Silver

CHATEAU KEFRAYA

PHENOMENA

Bronze

CHATEAU KSARA

MINK

SUPERSIZE CATEGORY

Gold

BRASSERIE ALMAZA

FORCE MAJEURE

Silver

TINOL

PHENOMENA

Bronze

RIFAI

M&C SAATCHI

MALL CATEGORY

Gold

PURELL

JOEFISH

Silver

EXOTICA

THE DEPARTMENT

Bronze

ABC LEBANON

JOEFISH

PUBLIC INTEREST AWARD

 

BEIRUT MARATHON ASSOCIATION

PHENOMENA

GRAND PRIX AWARD

 

BRASSERIE ALMAZA

FORCE MAJEURE

Iraq winners

AWARD

CLIENT

AGENCY

BILLBOARDS CATEGORY

Gold

IRAQ LOTO

IN HOUSE

Silver

ASIACELL

M&C SAATCHI

 

The Pikasso d’Or Jordan for 2023 will be held in Amman on February 13, 2023. The Pikasso d’Or Algeria will be held in Algiers on February 20. And the Pikasso d’Or Mali Chapter will be held at in Bakamo later this year.

The complete list of Pikasso d’Or 2023 winners and finalists can be found here.