The annual Pikasso d’Or Awards, a competition recognizing the best creative work in Out-of-Home, has resumed its activity to reward the best outdoor campaigns for the years 2021-2022.
Embodying creative excellence and producing breakthrough work in the Lebanese and Iraqi OOH industries, the honorees were celebrated during the 27th annual ceremony in Lebanon.
All winners were chosen by the Pikasso d’Or International Grand Jury of six major creative and advertising professionals, with Andrew Rawlins, an acknowledged expert in advertising, as President of the Jury appointed for this edition by Alain Weill, the Honorary President of the Pikasso d’Or.
The jury also includes Samer Younes, Executive Creative Director at M&C Saatchi Lebanon; Sami Saab, Founder, CEO and Creative Director at Phenomena, Lebanon; Lea Salibi, Senior Creative Director at Leo Burnett Beirut; Eyad Hussein, Associate Creative Director at AdPro, Jordan; and Khalil Benbarkat, General Manager at UM, Algeria.
For this edition, 104 visuals were presented by 20 agencies and were selected according to the following categories: Best Use of Billboards; Best Use of Supersize; Best Use of Mall Advertising; and Best Use of Digital Out-of-Home.
Lebanon winners
AWARD |
CLIENT |
AGENCY |
BILLBOARDS CATEGORY |
||
Gold |
MILTON |
PIMO |
Silver |
CHATEAU KEFRAYA |
PHENOMENA |
Bronze |
CHATEAU KSARA |
MINK |
SUPERSIZE CATEGORY |
||
Gold |
BRASSERIE ALMAZA |
FORCE MAJEURE |
Silver |
TINOL |
PHENOMENA |
Bronze |
RIFAI |
M&C SAATCHI |
MALL CATEGORY |
||
Gold |
PURELL |
JOEFISH |
Silver |
EXOTICA |
THE DEPARTMENT |
Bronze |
ABC LEBANON |
JOEFISH |
PUBLIC INTEREST AWARD |
||
|
BEIRUT MARATHON ASSOCIATION |
PHENOMENA |
GRAND PRIX AWARD |
||
|
BRASSERIE ALMAZA |
FORCE MAJEURE |
Iraq winners
AWARD |
CLIENT |
AGENCY |
BILLBOARDS CATEGORY |
||
Gold |
IRAQ LOTO |
IN HOUSE |
Silver |
ASIACELL |
M&C SAATCHI |
The Pikasso d’Or Jordan for 2023 will be held in Amman on February 13, 2023. The Pikasso d’Or Algeria will be held in Algiers on February 20. And the Pikasso d’Or Mali Chapter will be held at in Bakamo later this year.
The complete list of Pikasso d’Or 2023 winners and finalists can be found here.