Mechany Fashion LLC, regional franchisee of the internationally renowned children’s apparel retailer OshKosh B’gosh has launched a customer engagement program called The OshKosh Club. The program has been developed by Dubai-based digital loyalty platform UrbanBuz, and is available to customers in stores across the UAE.   

“Following the success of La Cure Gourmande, we are delighted to partner with UrbanBuz again to launch The OshKosh Club, the exclusive loyalty program for OshKosh B’gosh, UAE. Our goal is to get to know our customers better, connect with them on a personal level, and reward our loyal ones. UrbanBuz provided us with the simple tools to achieve all these goals while intelligently engaging our customers through various channels, including SMS, emails, social media and in-store interaction. The OshKosh Club has been specially designed to enable us to build our regional business around our customers’ demands,” says Hiram Aziz, managing director – Retail at Spadamco Holdings in a press statement.

Customers will be rewarded instantly for purchases and other interactions with the brand through a cashback system. Unlike traditional customer loyalty schemes, there are no forms to fill and no cards to carry, making the process of signing up and rewarding simple, quick and streamlined. The customer can check their balance at any time, keeping them up to date with every transaction. The program is accessible via, and integrated across, mobile and digital channels, including social media.

Brand manager of OshKosh B’gosh, Esen Dincer adds: “Our ultimate goal is to increase our engagement with customers and build emotional relationships with them, so that whenever they want shop for children’s wear they will think of OshKosh B’gosh. Introducing our new loyalty program is the main building block for achieving this goal and rewarding our customers, making them feel special and strengthening our bond with them.”

UrbanBuz has previously developed loyalty programs for The Urban Yogi, La Cure Gourmande and Europcar Abu Dhabi.