For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym, a modernized logotype and new graphic elements. The system is based on three core tenets: the geometry in the letterforms of the logo, the concept of micro to macro pattern repetition and the manifestation of individuality.

Elie Khouri, CEO of Omnicom Media Group MENA, explains the reason behind the refresh: “Since our inception, we have focused, first and foremost, on our clients’ challenges, our people and our product. It is now time to reflect all this work and our position in the way we look. With this new visual identity, we more clearly express that we are client-first, data-led and people-powered.”