Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), today announced the launch of its dedicated Google Marketing Platform and Google Cloud Platform consultancy TRKKN in the Middle East.

Founded in Germany in 2008 as Trakken, the Analytics, Marketing & Cloud Technology consultancy has become one of the largest Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Reseller in Europe. It was acquired by OMG in 2015 and is now expanding rapidly around the world, growing from five European countries to 14 markets in APAC, Europe and North America in just eight months.

Under OMG’s ownership, TRKKN’s offering has expanded from Google reseller to also include a wide range of services to help clients manage their Google Marketing and Cloud stack, including digital analytics, ad tech, conversion optimization, advanced analytics and AI, cloud engineering, training and support, advanced builds and full strategy planning across Google products. When more clients are initiating or developing their digital transformation, in-housing or hybrid media operations, TRKKN is responding to this shift in demand with a service model that offers greater flexibility.

The Middle East has some of the fastest-growing economies globally and a huge appetite for digital transformation. With over $700M invested in start-ups across the UAE alone, businesses are seeing huge growth in the region and are investing in AdTech and MarTech to ensure they have the right foundations in place to scale effectively across MENA. The region’s advertisers also aim to unify their marketing and advertising technology to manage costs and try to better understand their consumer’s behavior, whilst always striving for better media effectiveness. TRKKN’s GCP and GMP-certified partnership allows clients to tap into the best-in-class experience and help drive ongoing value from their technology stack.

“We're thrilled to now bring the global TRKKN brand and its advanced offering to our markets, as it will help advertisers capitalize on the scale and scope of the Google Stack. With the launch of this established Google Marketing and Cloud partner, we will be even better placed to accelerate our client’s digital transformation. Our mission is to help them build deeper consumer connections and increase their digital efficiency with technology,” Elda Choucair, CEO of Omnicom Media Group MENA, commented. “I am also delighted to welcome Vimal Badiani to OMG MENA as TRKKN’s Managing Director for the Middle East. His deep understanding of the marketing and technology landscape, combined with his passion for driving results, make him the perfect person to lead TRKKN and deliver value and agility to our clients.”

In image above: Vimal Badiani, TRKKN’s Managing Director for the Middle East 

Vimal Badiani joins TRKKN from Merkle MENA where he held the same position. “As the digital ecosystem becomes increasingly fragmented, clients need expertise to effectively manage their Google Marketing infrastructure. We’re meeting this demand with our team of experts who are renowned for their ability to impart insightful clarity, deliver substantial value, and ensure complete transparency in their operations,” Badiani added. “Our Google Marketing Platform and Cloud Platform specialist consultants provide a technological solution that strikes a balance between personalized marketing and data privacy control and adapts to the evolving attention patterns of consumers. In doing so, TRKKN meets the needs of both brands and agencies.”