In her new role at Omada, will be responsible for driving regional sales and commercial revenue for all the brands under Omada Group. This along side spearheading the group’s commercial strategy.

Commenting on the appointment Group CEO of Omada, Patrick Samaha said, It's great to have Yara on board, great experience, and passion to her work with music & design in her skin."

Omada Group houses a multitude of companies that offer businesses and individuals access to the latest marketing tools; built to simplify their marketing strategies and give them ample opportunity to focus their efforts on servicing their clients.

Most recently, Yara held the role of Senior Commercial Manager at Anghami and was responsible for the growth of digital sales. She has had great relationships and admiration amongst her peers and within the industry for over 10 years.