Facebook:

  • Tests ‘Ad Strategies’ tool to automate ad pipelines, allowing users to increase average performance with less set up
  • To boost performance of their ‘Shop’ tab to drive more conversions
  • Tests tweaking FB Stories privacy, only notifying users if people reacted or commented on their stories
  • Expands ‘Login Connect with Messenger,’ which allows businesses to allow users to sign in to their business accounts by using Messenger login
  • Integrates ‘Vimeo Create’ into its Business Studio, allowing brands to use Vimeo video creation and editing tools right within Facebook (this is a paid service)

Instagram:

  • Adds an extra security layer for minors, that asks users for their birthdays and suspends their accounts if they don’t comply
  • Hosts ‘10 Days of Shopping’ event to showcase their latest live shopping tools
  • To allow users to make Reels from Stories, leveraging the platform’s best asset
  • To add its own map feature, that will be ideal for small business discovery

Twitter:

  • To introduce new e-commerce features, including a new ‘Purchases’ tab
  • Launches ‘Safety Mode,’ which will automatically block unwanted and potentially abusive conversations and accounts
  • Plans improved privacy tools, allowing users to archive old tweets and hide liked tweets
  • Tests ‘Communities,’ its own version of groups
  • Tests labeling bot accounts; the labels will also include which (human) account runs them
  • Rolls out new Spaces end card on desktop to show users the host and speakers of the Space that just ended
  • To allow recording Spaces and downloading them in easier ways
  • Improves video playback to get rid of pixelated videos
  • Enables tipping for all users, allowing creators to get monetary support from their audience
  • To introduce new media editor, which will reportedly feature visual elements taken from Fleets

Reddit:

  • Launches more premium ad placements allowing advertisers to super target Reddit ads with new ‘conversational placements’

Snapchat:

  • Introduces new birthday mini that will mark reminders, stickers, and Lenses to celebrate

LinkedIn:

  • Widens availability of ‘Learning Hub’ and makes 40 of their most popular professional courses free
  • Expands Lead Gen Forms integration with Zapier, allowing users to automate event planning and get better audience targeting
  • Introduces ‘Articles for Pages,’ which will allow organizations to publish longer content pieces

Google:

  • Enhances product listings for the holidays with new shipping and return annotations and a YouTube storefront
  • Expands access to Community Posts, so now creators with 500+ subscribers will be able to post text updates in their channels

TikTok:

  • Hosts 1st global summit for business, ‘TikTok World,’ in a milestone for the platform
  • Rolls our Creator Marketplace API, allowing TikTok business accounts to integrate with data analytics software
  • Launches special fashion features for Fashion Month
  • Introduces ability for creators to pin videos at the top of their profiles

YouTube:

  • To allow translations of video comments on the mobile app, increasing accessibility and cross-cultural engagement

WhatsApp:

  • To introduce a local business discovery, allowing users to find and browse businesses that are close to them and available for service
  • Rolls out support for encrypted backups, making both live messaging and backups end-to-end encrypted