The latest updates to social media platforms include:

Facebook:

  • Releases Messenger API for Instagram, allowing developers to integrate Messenger for IG into their own applications and workflows
  • Adds ‘Smart Crop’ video tool to Creator Studio, enabling users to use AI to maximize the aspect ratio of their videos
  • Introduces an AI text style mimicking tool to copy and replicate any text style including handwriting
  • To display public comments on Stories, as a potential driver for public discussion

Instagram:

  • Will add Reels audio search, for users to explore and find videos via music clips
  • Launches ‘Drops,’ a new shopping tab to promote the latest product releases
  • Adds new engagement insight data for both Reels and Instagram Live broadcasts
  • Updates its Branded Content tools enabling users to tag two brands in a single piece of branded content, among other useful features for creators
  • Expands e-commerce tools for creators including ‘Affiliates’ sponsorship feature and ‘Personal shops’ e-commerce tool
  • Launches ads on Reels globally
  • Introduces Group Fundraisers, building on the success of personal fundraisers

Twitter:

  • To bring emoji reactions to tweets, including likes, cheers, hahas, and hmms
  • Launches ‘Twitter Blue,’ the platform’s first subscription service bringing premium features and perks
  • Begins testing ads on Fleets
  • Enhances Spaces features, including layout changes and the ability to edit scheduled Spaces
  • Adds feminine Arabic as a language setting

TikTok:  

  • Announces a new ‘Preview’ option, allowing users to see exactly how their videos will show in the app, including text and button overlays
  • Launches #CreativityForGood campaign, calling for creators to create unique ads for non-profits

YouTube:

  • Beefs up copyright protections for creators, including a tool that allows users to prevent other accounts to upload exact copies of their content
  • Streamlines video add-on features allowing the addition of midroll ad breaks, end screens, and info cards among others, while the video is still processing
  • To ban political ads on premium mastheads, as well as any promotions related to gambling, sports betting, and alcoholic beverages

LinkedIn:

  • Introduces ‘Boost’ content promotion option to promote top organic posts without the need to create a new ad

Google:

  • Revamps Business listings features and accessibility, allowing users to advertise services alongside products and update their catalog from Maps and Search
  • Announces ‘Search Console Insights,’ an analytics center for users to find data on their website’s traffic and best performing content

WhatsApp:

  • Speeds up voice message playback, allowing users to increase the speed of voice notes up to twice as fast.