Facebook:

  • To introduce ad text optimization using the latest AI technology to highlight the most relevant text according to individual user preference
  • Rolls out new timeline animated reactions, including confetti and emojis
  • To display IG Reels on the main FB app in order to get higher exposure
  • Tests newsletter platform ‘Bulletin’ as of part larger suite for independent writers & content creators
  • To add ‘Threads’ feature to Pages of public figures, which will be able to link different posts together in a thread
  • Introduces ‘Soundmojis’ to Messenger

Instagram:

  • To show you ‘suggested posts’ on your timeline from accounts you don’t follow
  • To experiment with video feeds, including an option that could show users recommended full-screen videos in their homepage
  • To roll out ‘Limits’ new anti-harassment tool, allowing users to restrict unwanted comments and messages
  • Makes Stories drafts available to all
  • Adds auto captions for timeline posts
  • Launches caption translation to stories, allowing users to get instant translations
  • Introduces ‘Collab’ co-authoring tool, allowing two or more creators to be credited in Feed and Reels posts

Twitter:

  • Rolls out feature to share tweets to IG Stories
  • Adds 15-second video views to its ad options as part of a revamp for its premium offerings
  • Begins tests for ticketed spaces & super follows, bringing the first of the new paid features to life
  • To introduce their own ‘Close Friends’, allowing users to communicate with a selected group of followers
  • Gets rid of Fleets, citing a new focus on audio-only features
  • Tests Professional Profiles, giving users the option to assign themselves as either a 'Business' or 'Creator' profile
  • To introduce voice effects to Spaces including voice pitch modifier and echo

TikTok:

  • Introduces ‘Jumps’, third-party integrations allowing creators to link mini-programs and services to your videos
  • Officially extends max video length, allowing users to create videos of up to three minutes
  • Launches ‘Resumes’, an innovative format to showcase applicants’ creativity
  • Revamps livestream features, adding new event cards and a redesigned Q&A

YouTube:

  • Updates unlisted videos policies, automatically making them private after a security update
  • Releases ‘New to You’ discovery feature, showing users content that they have literally never seen before
  • Introduces achievement cards for creators, awarding them recognition after reaching meaningful milestones
  • Expands Shorts beta to the Middle East, allowing UAE users to create catchy clips on YouTube’s direct replica of TikTok

Snapchat:

  • Announces deal with Universal Music Group to make their music catalogue available to be used in snaps

Google:

  • Begins testing live shopping tool, allowing users to shop featured products within videos from selected creators

WhatsApp:

  • To improve media sharing quality, allowing users to opt for higher quality media transfers
  • Tests multi-device connections, allowing users to use the app on multiple devices even if their phone battery is dead.