Facebook

  • No more profile videos on Facebook; as of February 7 all users will have to revert to static profile pictures
  • Introduces new safety measures to limit harassment in VR
  • Adds new restrictions on Profile Images by removing all profile image frames (except the ones approved by partners)

TikTok

  • Launches 'Instant Page', allowing advertisers to create fully customizable, lightning-fast landing pages for their brand
  • Launches 'TikTok Tactics’, a course that teaches advertisers how to leverage the platform for brand promotion and development
  • Partners with Zefr to assure brands that their ads won’t appear next to offensive content
  • Updates its Community Guidelines, with new additions to eliminate dangerous content from feeds to reduce self-harm

Instagram

  • Adds a new display for Lives, allowing users to subscribe to Live directly from their profiles
  • Updates its Poll stickers to include up to 4 answers
  • Enhances Reels options to allow users to convert their story highlights into Reel clips
  • Increases accessibility features, improving the in-app experience for visually impaired users

Twitter

  • Updates its Ads Manager, adding new data tracking options and an ‘Events Manager’ dashboard
  • Is testing a new option to allow DMs directly from tweets
  • Expands the test of downvotes (allowing more users to downvote tweet responses)
  • Tests playback media controls, allowing users to speed up or slow down video clips
  • Overhauls DM functionalities with its acquisition of messaging companies Sphere and Quill
  • Launches a new 'Bot' label to identify the accounts that are automated

LinkedIn

  • Sunsets its LinkedIn Lite app after being deemed redundant and lacking advanced features
  • Is testing giving users the option to switch off political posts and other content from their feed
  • Is supporting freelancers with a new 'Services' tab that allows them to add the services they provide to their pages for people to easily find them

Snapchat

  • Adds 'CatalogPowered Shopping Lenses' for users to virtually try on multiple products within a single Lens
  • Finally allows username changes
  • Adds a new Snap Map safety feature for users to share their live location with their friends and family
  • Launches midroll ads for Snap Star Stories, for creators to generate revenue from the ads they insert into their stories
  • Adds a new Snap Map event feature, allowing users to discover nearby events in partnership with Ticketmaster

YouTube

  • Introduces a dedicated Shorts section on channels.

Google

  • Introduces a new ‘Offers’ tab on Google Play to  highlight the latest deals on games & apps
  • Adds new Exposure Frequency controls for advertisers to manage the frequency of exposure to their CTV campaigns