The latest updates to social media platforms include:

Facebook:

  • To add comment voting features for Groups to highlight the best community contributions
  • Kickstarts #MonthOfGood Ramadan campaign featuring Muslim voices from around the world
  • Introduces Stories scheduling on FB & IG with the latest Business Suite update
  • Is working on new cross-platform ad budget optimization based on cutting-edge data science research
  • Overhauls video ads targeting and bring ads to reels
  • Extends data portability to text posts by allowing users to export them to Google Docs, Blogger, and WordPress

Instagram:

  • To finally bring story drafts to reality in a move that will make all creators and community managers overjoyed
  • To allow users to hide like counts

Twitter:

  • Enhances pre-roll ads options with new ‘Curated Categories’
  • Rebrands its ad suite with a categorization of its ads products
  • Is testing premium features, such as the ability for users to ‘Tip’ and become a ‘Super follower’
  • Is testing ‘Professional Profiles’ to refresh business accounts and add more relevant information
  • Allows users to upload 4K images on tweets

Snapchat:

  • Acquires fashion app Screenshop—a service that gives fashion recommendations from scanning user photos

TikTok:  

  • Introduces ‘Playlist’ feature to organize videos according to themes
  • Launches music-based visual effects that will move along the beat of the most popular songs
  • Releases new video editor to create native video ads from desktop browsers
  • Adds an optional auto-captions feature to make videos more accessible by allowing AI to automatically generate subtitles
  • Releases outline to navigate through Apple’s privacy changes
  • Launches Business Creative Hub to provide inspiration for business content

YouTube:

  • Tests removing dislike counters on videos in response to creator feedback around emotional wellbeing
  • Expands YouTube Select sponsorships for advertisers to place their ads in the most premium content on the season

Google:

  • Gives Maps an AR makeover by introducing AR indoor directions and map layers for weather forecasts
  • Launches ‘Lockdown Trends’ site documenting quarantine life with data
  • Upgrades Google Ads with new trends insight for advertisers to stay on top of their industries’ consumption trends

LinkedIn:

  • To join the audio-only social feature scene with the development of ‘Live Audio Rooms’
  • Revamps Profile displays with video cover stories and ‘Creator Mode’
  • Adds new job titles, such as ‘Stay-at-Home Mom,’ and statuses, like ‘In Parental Leave,’ to normalize career gaps