Keyade Middle East – part of GroupM – has been appointed by Mövenpick Hotels & Resorts to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process, which included several international media agencies.

Headquartered in Paris, Keyade is an online performance marketing agency set up in the Middle East in 2011, that specializes in search, display, social media and mobile advertising. It has been part of GroupM since 2014 and covers 18 countries in the MENA region from its office in Dubai.

Keyade’s centralized approach that leverages multinational and multilingual expertise, was a key component in Mövenpick Hotels & Resorts’ evaluation and decision making, mapping Keyade’s capabilities and offering to the hotel company’s presence in 24 countries.

Commenting on the win, Hicham Auajjar, managing director of Keyade Middle East, says in a statement, “We have set up an international team in our Dubai office, made up of consultants who are native speakers in English, Arabic, French, German and Russian. With this exceptional expertise at our fingertips, we are ideally placed to provide the superior level of support our clients need in order to meet their ambitious targets across the full range of their markets.”