MMP World Wide, the leading ad tech solutions provider in the region, announced today exciting new changes to its business operations and management structure.

Effective immediately, Nader Bitar has been promoted from Deputy General Manager to Managing Director and will lead the company through its next phase of growth, creating a next-generation programmatic offering using state-of-the-art technologies to empower and scale the advertising equation forward.

To better serve this new agenda, the company has formed four new dedicated business units to underline the value in adopting data-driven technologies for clients: MMPExperiences, MMPPerformance, MMPEcommerce, and MMPAudiences. Each unit will be led by its own General Manager and team committed to helping advertisers and publishers alike to enhance their offering with a range of automated and AI-powered solutions.

“We have never been a company that sits on the sidelines. We consider ourselves pioneers, always advancing the ad tech offering and shaping the digital advertising conversation regionally,'' says Ayman Haydar, CEO of MMP World Wide. “That’s why we have made the decision to double down on becoming known for being ‘pro-privacy’, providing a safe place to transact in the online marketplace and, most importantly, laying the foundations to operate in a 100% cookieless environment in future.”

“This isn’t a change, so much as an evolution to our existing offering,” adds Nader Bitar. “We are moving beyond programmatic, offering a precision marketing solution that will assist advertising stakeholders, advertisers, and publishers to have a dynamic and transparent way to deliver their message through vibrant content.”

In line with the new internal business changes, Walid Ramadan has also been promoted from Head of Supply and Country Manager KSA to GM of MMPExperiences and Karim Chaanine from Director of Strategy and Planning to GM of MMPPerformance. Further appointment announcements will be made in due course. 

With a strong foothold across the EMEA and APAC, MMP World Wide continues to be one of the leading industry voices. This new structure only further highlights their commitment to advancing the region's own capabilities and providing new opportunities for its talent to thrive.