WPP’s Mindshare, a global media agency network, hosted “The Art of Original Thinking” – a one-day event at Fairmont The Palm Dubai on August 30.

The event was held in appreciation of Mindshare’s most outstanding performers and was attended by senior team members and star performers from the agency. The first speaker was Perry McCarthy, the Formula 1 racer and “The Stig” from BBC’s Top Gear. McCarthy presented “Believing in the impossible”: an inspiring talk about following dreams through innovative thinking.

Founder of strategy and marketing agency Orcasci and innovation firm Imaginatik, Mark Turrell discussed how behavioral patterns help media and marketing experts to better understand the popularization of trends. Marketing expert and former JWT global creative director, Gordon Torr introduced “Managing Creative People,” an explanation of how to bring the best out of your most creative team members.

Niall Harbison, CEO of stock photo platform Picstash, advised attendees on living memorably; similarly, entrepreneur Tom Oliver shared his best practices towards maximizing personal creativity for a more fulfilling life.

“We always strive to introduce cutting-edge events that reflect our values and position,” says Samir Ayoub, CEO at Mindshare MENA. “Original thinking is at the core of everything we do. ‘The Art of Original Thinking’ not only provided fascinating stories and valuable expertise from a panel of world-renowned leaders in many fields, but generated a lively dialogue among Mindshare’s management and rising stars across the region. We are thrilled to bring this stimulating event to our people, as we care about their development and career growth.”