Boye Balogun, former regional head of digital at Mindshare for the last three years will head newly established Future Tech Media as co-founder and managing director. Future Tech Media, a newly formed Middle East & Africa digital solutions and consultancy business has opened up with its first office in Dubai.

Balogun says Future Tech Media was formed to drive the innovation edge in digital advertising and help Middle East brands deliver the best of class in digital advertising. “We have a perfectly curated suite of innovative digital products across native advertising, mobile and video to help drive the next wave of digital advertising in this market.”

With regional offices in Dubai and Lagos for the Middle East and Africa regions respectively, Future Tech Media has partnered with innovative digital media partners amongst which are Vibrant, a native contextual advertising provider and Loop Me, a rich media mobile ad network. Future Tech Media has also created a startup fund in association with venture capital firm, Racecourse capital to start more innovative and connected businesses in the Middle East & Africa region.