WPP’s global media agency network, Mindshare announced in a statement today that it has launched a new tool called Mlive to track brand campaign performance through instant insights.

Mlive is a mobile app that brings real-time data related to campaigns’ effectiveness, media consumption, and consumer insights to clients’ fingertips, allowing access to what consumers think and want across the region. It was introduced in Saudi Arabia and Kuwait in August 2014, and in UAE, Egypt, Iraq, Lebanon, Jordan, Bahrain, Morocco, and Tunisia in September 2014.  A representative panel was chosen in each market to obtain the data, which is then shared using the tool’s smart interface and live central portal to make understanding any of these markets easier and faster.

“Mindshare always takes pride in harnessing the power of technology to serve our clients better,” says Mindshare MENA regional group director of research Hadi Jawad. “We are thrilled to launch Mlive, a tool on the market that is second-to-none when it comes to understanding consumers better and faster in order to maximize the effectiveness of our clients’ campaigns. Now we at Mindshare MENA are proud to be the first agency able to deliver live and instant data to our clients.”