WPP-owned Mindshare explains how the new brand identity has been created to put Mindshare into the heart of the conversation taking place instead of it being a logo ‘stamp’ found on the back or on the bottom of communication just to indicate who it is from.

The color palette has expanded beyond the famous purple identity of Mindshare, as well as updated the purple tone of the corporate identity. The rebranding work was undertaken by the design agency, NB Studio.

Mindshare Global CEO, Adam Gerhart added: “The brand identify refresh aligns the Mindshare brand with the strategic direction we communicated earlier this year and is the latest step in our own business transformation. “Our integrated, client partnership-focused approach to delivering media services for the transformation age demands an identity that is more flexible. I am excited that we now have a brand identity in place which supports our strategy and our purpose of 'Accelerating Good Growth'.”

WPP set up Mindshare in 1997 when it was formed through the merger of the media departments of Ogilvy and JWT. Mindshare launched in the Middle East in 1999, and today its 12 offices across 11 markets drive good growth for a diverse portfolio of global, regional, and local brands.

Mindshare MENA CEO, Tony Bourached said: “I’m excited for 2022. We have the strong foundation to continue to deliver Good Growth for our clients, through a passionate team and new products which have been developed globally & regionally to build deeper business insights and tech-led solutions.”